Fitchain
A Fitchain-ean Future
Fitchain is a HealthTech startup unlocking data health and wealth for everyone. Redefining the worlds relationship with health and data markets fairly.
Their Challenges
Fitchain brand has to speak with three audiences simultaneously; users, researchers and brands. We identified ‘camaraderie’ as a driving brand idea for Fitchain. We developed an identity that allows for a unified tone of voice to each audience, coining the identity as ‘Fitchainean’. Personifying the brand, enabling all participants to join a community.
The brief
The Fitchain Wallet has been prototyped in order to gain some initial research with users. Allowing the brand to understand how to better place themselves in the mind of users. This same process will be done with researchers and brands
The results
We created three animated videos introducing the Fitchain Platform to health & fitness app users. These videos are the first explorations of the Fitchain brand in video animation using a combination of 2D and 3D animations, which offer plenty of content that can be adjusted for social media campaigns as well.
