Vita Mojo
Refreshing a brand leading the hospital tech industry.
Vita Mojo is a SaaS provider transforming the hospitality and quick service restaurant (QSR) industry, serving over 500 locations across the UK and Europe. Their Head of Brand and Creative needed help building upon their simple identity to bring their brand in-line with their updated positioning and messaging strategy.
We moved away from the isometric illustrative style that was being used to communicate their product offering, enabling the brand to position itself as the QSR platform for growth. Implementing customer photography, product visualisations and a clean typographic messaging, so that Vita Mojo could champion and lead QSR brands across the UK and Europe.
Alongside this we introduced new identity rule around layout, colour, co-branding and motion. Solving some visual consistency issues the brand team were facing when working with external suppliers.
Overview
110+
library of product mockups.
200+
customer images.
12
projects delivered over 16 months.
[“]The most beautiful report we've created.[”]
Nick Popovici,
{Co-founder and past CEO}
[“]I trust no one more than Jahren for my design needs. He's brought deep expertise in design principles, history, and their broader impact, creating the most visually compelling work I've ever had. What truly sets Jahren apart is his thoughtfulness about how design shapes a brand’s identity and connects emotionally with audiences. Since our first project together, Jahren has become my go-to designer and will be the team on my contacts list for the rest of my career.[”]
Christopher Ratcliff,
{Head of Brand and Creative.}
[“]Truly impressive website. That doesn’t happen very often.[”]
Linkedin response from,
{Digital Product Manager following Vita Mojo}
