UserZoom, now a part of UserTesting, was an enterprise-level user experience (UX) research platform. Providing businesses with a comprehensive set of tools for conducting research and gathering insights. I was brought on by the CMO as an interim 'hands-on' freelance Creative Director. During these 8 months I was charged with design and building creative processes for the Marketing and Brand team. Offering hands-on creative resource when needed, while also over-seeing freelancers and agencies used across the globe. Alongside BAU projects I worked alongside the CMO to take control of a fragmented and inconsistent brand identity which had been poorly managed during rapid growth in the previous couple of years.