UserZoom, now a part of UserTesting, was an enterprise-level user experience (UX) research platform. Providing businesses with a comprehensive set of tools for conducting research and gathering insights. I was brought on by the CMO as an interim freelance Creative Director. Charged with the task of building out creative processes within the Marketing and Brand teams, being Hands-on when plausible and managing both creative agencies on retainer as well as freelancers. Alongside this we worked together to take control of the brands identity, which had become fragmented during its rapid growth and change during the previous couple of years.
During these 8 months I worked with their teams to build out a comprehensive briefing process, tied to a project delivery funnel in order to streamline administrative tasks and create better visibility around project prioritisation. This was done with both Monday.com and Google Workspace.
To accompany these processes we worked with retainer agencies and freelancers to gather past project files with two goals in mind:
1. To have a project 'library' allowing marketers to have access to projects they weren't involved with,
2. This gave us insights into how we could minimise inconsistency of the brands implementation
This resulted in the implementation of branded document templates created by me, which were then used as part of project briefs alongside forcing consistency with the use of UserZooms brand identity. It also meant that marketers had more visibility which increased inspiration as well as better enabled them to create campaigns and content which could be executed faster based on existing documents.
I also got my hands dirty delivering multiple projects myself which ranged from editorial, event and digital. While also overseeing the creative direction of multiple other projects including digital ad campaigns, case study animations and event collateral.
