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  • Professional services

Founder Nicholas Knight approached Studioyears to help him build a brand for his performance coaching service. Helping male professionals take the next step in developing their leadership skills, lifestyle as well as health and fitness. Having already identified his target audience, he expressed that he wanted to utilise unique life experiences from serving in the Royal Marines, to his exploration of buddhism with Monks in South East Asia. Combined with his love for health and fitness.

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Further discussions lead through brand workshops revealed that he wanted to help invigorate a 'heroic mindset' based upon a combination of buddihst virtues and 'Gentlemen' characteristics. These ideas became the foundation of the brands strategy, tone of voice and identity system. The brand mark and lead creative asset is a knight chess piece masked out of a shield. Not only is this a visual representation of the brand name but it also reflected Nicholas's persuit of creating more leaders with a 'heroic mindset'. The brand is visually lead with people based photography, utilising full-bleed imagery or extending the shield as a creative asset by using it as a mask shape throughout the brand. A combination of Sans and Serif fonts are used to complement the visual language, with a balanced palette that offers alot of variability while remaining minimal and complementary.

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As part of the brands implementation we built a website, a 'manifesto' book, various digital and event marketing collateral as well.

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Hiring Studioyears for my coaching business has been fundamental to my success. Following their expert direction, I was able to create my own unique brand to which my clientele knew what I was about and what it is they were getting. Their professionalism was excellent throughout always delivering on time and with fantastic communication skills. I would definitely recommend Studioyears to any small entrepreneur or even big company to help them with their brand strategy, identity and marketing.

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Nicholas Knight,
{Founder of Knight Coaching}

Client

Knight Coaching

Building a community for the modern chivalrous leader

Project summary

  • Brand strategy
  • Brand naming
  • Brand identity
  • Graphic & illustration
  • Motion & video
  • Brand collateral
  • Brand socials
  • Website design
  • Website development

Impact

3[>]

Brand and site deliverd in less than 3 months.

04

Unique pages website pages

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116

Page manifesto designed.

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[“]My new brand identity was vital in onboarding the type of clientele I wanted to attract.[”]

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Nicholas Knight,
{Founder of Knight Coaching.}

Hiring Studioyears for my coaching business has been fundamental to my success. Following their expert direction, I was able to create my own unique brand to which my clientele knew what I was about and what it is they were getting. Their professionalism was excellent throughout always delivering on time and with fantastic communication skills. I would definitely recommend Studioyears to any small entrepreneur or even big company to help them with their brand strategy, identity and marketing.

‍

Nicholas Knight,
{Founder of Knight Coaching}

Image of a small campaign driven content book made by Studioyears for Knight Coaching.

I help agencies, companies and solo-preneurs concept, design & develop brand experiences throughout their brand's customer funnels.

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